72SOLD Reviews: The real estate industry ultimate guide to innovation in 2025
Introduction
The real estate business is changing and new companies like 72SOLD are willing to show new ways of selling homes. This brings confusion on who is the best option to complete the transaction when you are a home seller. Taking a decision about who should you enlist – conventional real estate agents, discount brokers or new age companies like 72SOLD? If you are here, you are confused and pondering if 72SOLD is the best fit for you. Below is 72SOLD full and comprehensive review starting from customers’ experience to their commissions and the comparison between 72SOLD and regular brokers and discount brokers. In addition, we present a live comparison of 72SOLD to its competitors and also a section of frequently asked questions to help out with any uncertainties.
What is 72SOLD?
72SOLD is new in the real estate market and does aim at providing an opportunity for home sellers that they cannot find from any other methods. From the name you will easily notice that the company seeks to sell your home in 72 hours. This up-to-date model promises to eliminate most of the time consuming and unpredictable steps that usually begin with listing the house for sale.
How 72SOLD Works
This is how it is done. Sellers make an appointment with 72SOLD agency, thus an agent comes and determines the property. Finally, a professional market report is offered where a fair market price is set. Sellers are then provided with a fast sale plan that entails professional marketing, several buyers’ proposals and bargaining.
One of the highly appreciated is in that the 72SOLD truly specializes in initiating competition among potential buyers. It won’t take months for the platform to wait for offers to roll in, it endeavors to get multiple buyers interested so as to have the sellers put up their better offers due to pressue from other potential buyers.
Key Features of 72SOLD
- Fast Results: This was exactly the promise made by 72SOLD – they will help you sell your house in 3 days.
- Marketing Expertise: Some of the visual marketing that is used by the company include professional photography, digital advertisement, and online marketing.
- No Open Houses: The ability to avoid the rigors of having the house featured severally to different individuals is one advantage for homeowners.
- Transparency: They can look at other offers vice-versa and this makes the buyers to bid for the offers in the market.
These are features developed with an intention of easing the sale process so that it is easier for the sellers.
72SOLD Reviews: What Do Customers Think?
There is nothing like the opinions of a customer when it comes to any service, especially one as critical as selling your home which is why 72SOLD has been receiving different reviews and feedback.
Positive Reviews
There are lots of home sellers who have testified to the efficiency of 72SOLD. They embrace the insight of the competitiveness it brings in ensuring faster sales at better offer prices. A customer Chemical and Energy sector said that the team of the company is ‘amazing, detail orientated, transparent and efficient’ and other comments were on the services provided such as staging the house, managing offers.
Some of the people stated that they liked the no-nonsense nature of the application of the procedure. In getting to the point where another happy seller noted, ‘I did not have to endure numerous showings and many waiting for offer. This may sound absurd but the teenager found it very easy to deal with.”
Negative Reviews
There has been some negative impact too. Many of the sellers complained that the offers they got into were below their expectations despite the competitive bidding that was on offer. Some of the customers also expressed their disappointments in the level of communication they received during the selling processes. As in any business organization, there shall always be persons who are dissatisfied with the services offered to them.
72SOLD Ratings
For instance, on Trustpilot and Google Reviews, 72SOLD customers typically rate the company at 4.5 facilities out of 5. As it is seen most of the reviews posted are positive; however it is worthy trying to read different reviews so that it be known whether this service is fit for the requirement of the consumer.
72SOLD Fees & Commission: How Much Does It Cost?
Before getting into it, people have to exercise prudence and identify the cost model of 72SOLD. They work for a commission but the commission rate is always lower than that of normal real estate companies.
Commission Fees
72SOLD mostly work on a 5-6% commission with rates varying by area and the selected service. The cost of this fee is still reasonable depending on the current market where conventional real estate agents often charge sellers, between 5-7% of the final price.
Where it stands out though is that 72SOLD operates on a performance-based model. Due to the fact that they claim to provide instant service delivery, they will work towards selling the home faster and perhaps at the befitting price owing to the use of the bidding system. This can perhaps be advantageous to sellers who desire a quick sale without charge for extra costs like open houses or extended number of days of listing.
Additional Costs
Besides the direct commission offered, the sellers had to pay other fees for marketing costs, home staging or inspection costs, but 72SOLD came with the packages as included costs.
Live Chart: 72SOLD vs. Competitors
Let’s compare 72SOLD with other common real estate options to see how it stacks up. Below, we have provided a live comparison chart for 72SOLD vs. traditional brokerages and discount brokers in 2025.
| Feature | 72SOLD | Traditional Brokerage | Discount Broker |
|---|---|---|---|
| Commission Fee | 5-6% | 5-7% | 1-2% |
| Time to Close | 72 hours | 30-90 days | 30-60 days |
| Marketing Included | Yes, full service | Varies | Limited⭐ |
| Buyer Competition | High, bidding process | Low😅 | Low😅 |
| Property Staging | Included | Varies | Extra Cost |
| Customer Reviews | 4.5/5 | 3.8/5⭐⭐⭐ | 4.2/5⭐⭐⭐ |
As you can see, 72SOLD tends to be in the middle ground in terms of commission fees but shines in terms of the speed of the sale and the level of buyer competition it generates.
Traditional Brokerage vs. Discount Broker: Which is Better?
I think the real question is which one is which and which one is better. Is 72SOLD better than traditional brokers and discount brokers?
Traditional Brokerages
Traditional brokers are generally considered to provide brokers services that are more exhaustive. They will coordinate such activities as setting of the home, offer handling and negotiation among other activities. The drawback of using them is that they can charge rather high rates and the process can really be slow. If you don’t want a quick sale and want a very selective service, then hiring the traditional broking firm might just suit you best.
Discount Brokers
While engaged with significantly lower commission fees, discount brokers moreover provide a limited level of services. This type of real estate agents mostly major on listing your home in the MLS and then they do little or nothing else for you. This might prove attractive in the event that you are able to handle negotiations yourself, and are comfortable with technology. Nonetheless, discount brokers do not have the buyer competition and the same marketing access as that of 72SOLD or general agents.
72SOLD
In contrast to both, 72SOLD provides a more balanced approach: It is well-known for its competitive price, fast turnover and high buyer interest degree. Perhaps, it could be an ideal deal to sellers who need quick sales and do not wish to take months in listing their homes for selling with the attendant rigorous processes of staging and renovations.
discount brokers in 2025.
| Feature | 72SOLD | Traditional Brokerage | Discount Broker |
|---|---|---|---|
| Commission Fee | 5-6% | 5-7% | 1-2% |
| Time to Close | 72 hours | 30-90 days | 30-60 days |
| Marketing Included | Yes, full service | Varies | Limited |
| Buyer Competition | High, bidding process | Low | Low |
| Property Staging | Included | Varies | Extra Cost |
| Customer Reviews | 4.5/5 | 3.8/5 | 4.2/5 |
As you can see, 72SOLD tends to be in the middle ground in terms of commission fees but shines in terms of the speed of the sale and the level of buyer competition it generates.
Is 72SOLD the Right Choice for You?
If you’re looking to sell your home quickly and don’t want to deal with long listing periods or multiple open houses, 72SOLD could be a great option. The bidding environment encourages buyers to act fast, and the flat commission structure is straightforward.
However, if you’re in no rush to sell and are looking for a more traditional, personalized experience, you might want to explore other options
FAQs
So is 72SOLD really faster than traditional brokerages?:
Yes, 72SOLD boast of a platform that can sell your home in 72 hours. In this case, through the auctioning system, they can however create the interest within a short time.
What amount am I charged in fees when using 72SOLD?
72SOLD offers a fixed commission of 5-6%, which is affordable than what traditional brokers are currently charging.
Can I get a better deal with 72SOLD?
72SOLD creates a bidding environment and thus can attract better offers than a standard listing where you wait for the interested buyers to turn up.
Is there anything that 72SOLD charges their customers without their knowledge?
No, all of what 72SOLD does, from marketing, to staging the house is included in the commission that they are charging.
What if I do not sell my house in the next 3 days?
If you fail to get the desired quote in 72 hours of registering with 72SOLD, they will keep the search on until they get a sale.
Conclusion
It is already 2025 and things have shifted differently for real estate and this here is 72SOLD, which provides a modern method for home selling. If you are under high pressure and you need a simple process, then 72SOLD might be ideal for you. But be sure to compare your decision to other brokers available such as full service brokers or discount brokers to make your decision.
